Market your seller page — in the area you choose.

Market your own page in the areas you serve.

A website alone is not a marketing plan. Use a clear seller-focused message, consistent graphics and a direct link to your personalized page. The resources below help you connect those pieces and give prospective sellers an easy next step.

Learn the skills. Put your tools to work.

Created by Agents, for Agents, our purpose is to help you use practical marketing tools in your everyday business. This resource center teaches you how to shape a seller-focused message, share your materials, connect your social profiles to your page, and reach the audience you want to serve. Work through the guidance at your own pace and build a consistent marketing routine.

Your personal ListPropertyNow.com/agents/jane-smith/ link is the destination for seller advertising. Choose a city or permitted radius, run your own ads, and receive seller inquiries directly. You can follow this free guide yourself or request optional paid setup and campaign assistance from Wimzy IT. No exclusive territories or lead redistribution.

Optional paid help from Wimzy IT

The information in this resource center is included with your agent package at no additional charge. If you'd rather have help with setup or ongoing campaign work, Wimzy IT can provide services under a separate agreement.

Important: Agents choose their service areas and control their own advertising accounts, spending limits and seller contacts. Geographic housing-ad rules still apply, and no number of inquiries or transactions is guaranteed.

Plan your first campaign

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Meta housing ads generally require a minimum 15-mile location radius and restrict ZIP-code, age, and gender targeting.

Set up and target a local Meta campaign

1. Set up an agent-owned Facebook business Page (see the setup section below) and connect a professional Instagram account if desired.
2. Go to Meta Ads Manager. Select your own ad account and create a campaign. Choose an appropriate objective, such as Traffic, for visits to your personalized agent page.
3. Declare the Housing Special Ad Category. Selling or marketing residential real estate services can qualify.
4. Under the ad set's audience/location settings, choose a city or available location/pin serving your desired market. Respect Meta's minimum 15-mile radius for housing ads; you cannot narrowly ZIP-code target these campaigns.
5. Do not limit by age, gender or protected characteristics; avoid discriminatory copy or targeting. The platform will restrict targeting options for housing ads.
6. Select Facebook/Instagram placements as available, set your own daily or lifetime budget, and choose start/end dates.
7. Upload the square, story, or landscape ad graphic supplied with your marketing kit. Add your individual ListPropertyNow.com/your-name URL.
8. Preview all placements, verify broker/license details and the destination URL, then publish and monitor the ad's status and clicks.

Facebook Page creation · Meta Ads Manager · Meta housing-ad restrictions

Reach people searching about selling.

1. Open Google Ads and create a Search campaign with the agent's page as the destination.
2. Use seller-intent keywords relevant to your services, such as sell my house in [city], listing agent [city], and home valuation [city].
3. In campaign Locations, select an eligible city, region or radius where you work. Review whether the setting reaches people in the location or merely interested in the location.
4. For U.S. and Canadian housing advertising, do not target by ZIP code, age, gender, marital or parental status. Google allows city, country and permitted radius targeting, subject to additional restrictions.
5. Set a budget, verify your ad and page disclosures, publish, and measure cost per meaningful seller inquiry rather than clicks alone.

Google locations setup · Google housing policy

Use local seller videos and compliant geography.

1. Create a TikTok business advertiser account at TikTok for Business.
2. Create a campaign and select the housing Special Ad Category where required for U.S./Canadian ads.
3. Choose available city/region locations serving your market. ZIP-code, age, gender, marital and parental-status targeting are prohibited for these housing ads; don't attempt to bypass the special category.
4. Use a short video explaining a seller topic (pricing, preparation, timeline), plus a clear CTA to your agent page. Confirm approved external-website destination options before running.
5. Publish and review campaign results; local delivery is not perfectly precise.

TikTok housing policy · Location targeting guidance

Build local neighborhood visibility.

1. Create or claim your real estate business presence on Nextdoor for Business.
2. Complete your profile, branding, brokerage details and individual ListPropertyNow.com link.
3. Choose an available local advertising product and service area. Targeting controls vary by Nextdoor product and account; follow its current housing and non-discrimination requirements.
4. Run an educational seller-oriented ad, then track page clicks, phone calls and actual inquiries.

Review Nextdoor's real estate guidance. Do not assume precise neighborhood or ZIP targeting is automatically permitted for every housing campaign.

Create your Facebook business Page

1. Sign into Facebook, then use Create Page (or select Pages → Create in your current interface).
2. Enter your professional page name, choose a relevant business category, add a brief seller-focused description, and publish the Page.
3. Add a professional profile photo, cover image, brokerage and license disclosures as required, service area, phone and contact details.
4. Open the Page's settings and choose an action button such as Learn More or Contact Us, linking to your personalized page if available.
5. Use Meta Business Suite to manage posts, Instagram connections and messages. Check Page access; do not share your personal Facebook password.
6. Post helpful selling information regularly and reply to messages promptly. For paid targeted campaigns, use Meta Ads Manager and the Housing category steps above.

Page action button instructions · Page access and permissions

Turn your digital assets into printed outreach.

1. Download your marketing kit: three social ads, digital card and QR code from your agent dashboard (once automated delivery is active).
2. Print a proof first: scan the QR code on a real phone and verify it opens your agent URL.
3. Include truthful brokerage/agency contact and licensing details required by your state; don't promise a fixed sale price or results.
4. Follow local rules for door-to-door distribution, direct mail, text and email marketing; obtain needed consent for calls/texts.

Copy you can customize

Replace the sample URL with your own. Add required license/brokerage details and avoid ad copy that excludes protected groups or promises outcomes.

Launch checklist

Official platform policy links

• Meta housing advertising restrictions
• Google housing advertising targeting
• TikTok housing / employment / credit policy
• Nextdoor real estate advertising overview

UI options and targeting requirements can change. Before each campaign, read the linked current platform policy and obtain brokerage approval.

How your personal link appears on social platforms

Use your complete personal website link, such as https://ListPropertyNow.com/agents/jane-smith/, as the destination. On Facebook, put it in Website URL and choose Learn More where that button is available. The button label, visible address and link preview can vary by platform, placement and post type. Your full personal address may appear in the browser after someone opens your page; it is public.

For Instagram, LinkedIn and other platforms, use the available website, profile or ad destination field. Check that the link is clickable in your chosen placement and preview it before sharing. Open it yourself to confirm it reaches your personal page. A link-preview image or title is separate from the destination address.

Customize your digital business card

In Free Preview, open Optional digital business card fields to add a title, bio, service areas, specialties, languages, office phone, website and social links. Uncheck any optional field to hide it. Your name, brokerage and license remain on the card. Free Preview is a browser-only demonstration. After your agent setup is processed, use the private dashboard link in your email to access your personalized page and available media downloads.